Moregate Consulting
BP Solar
http://www.bp.com/modularhome.do?categoryId=8050&contentId=7035481
In 2006 BP Solar had a 12% share of a $5bn global market. The then CEO Lee Edwards had a growth target of 30% year on year in a highly competitive market. We engaged with Lee to assess the risks of the growth strategy.
We proposed scenario planning techniques to elaborate on the strategic challenges and to develop a robust strategy positioning BP Solar to succeed in the face of a dynamic, uncertain environment:
- Capture the scale of a growing industry and how to position BP Solar at the top
- Make investments in new technologies work quickly
- Anticipate disruptive supply and process changes early
- Anticipate changing demand patterns early influenced by
- technology efficiency gains
- government funding
- willingness to a premium for environmentally friendly energy
Key deliverables included:
- Future scenarios around alternative energy
- Develop a strategic direction - markets and capabilities
- Integrate with multi-year strategic plan
- Enable the organisation to adapt to new changes
