BP Solar


In 2006 BP Solar had a 12% share of a $5bn global market. The then CEO Lee Edwards had a growth target of 30% year on year in a highly competitive market. We engaged with Lee to assess the risks of the growth strategy.

BP Solar

We proposed scenario planning techniques to elaborate on the strategic challenges and to develop a robust strategy positioning BP Solar to succeed in the face of a dynamic, uncertain environment:

  • Capture the scale of a growing industry and how to position BP Solar at the top
  • Make investments in new technologies work quickly
  • Anticipate disruptive supply and process changes early
  • Anticipate changing demand patterns early influenced by
    • technology efficiency gains
    • government funding
    • willingness to a premium for environmentally friendly energy

Key deliverables included:

  • Future scenarios around alternative energy
  • Develop a strategic direction - markets and capabilities
  • Integrate with multi-year strategic plan
  • Enable the organisation to adapt to new changes





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